MUD Jeans.

After years in the fashion industry, founder Bert van Son witnessed that life for factory workers is extremely demanding, and that the endless demands for material, due to exploded production, are ruining our planet. He wanted to do things differently. He believes that having fun without destroying the earth and its resources is possible. Together with his team, Bert transformed MUD Jeans into an exemplary circular fashion company, introducing the pioneering Lease a jeans model in 2013 and consistently putting the circular economy principles into practice.