The Giving Movement.
A home-grown initiative to give back, The Giving Movement creates sustainable sweats and athleisure while partnering with charities. The Dubai-based label founded in 2020 is disrupting the fashion industry by making recycling the new fast-fashion.
Economic
Local manufacturing
Closed Loop supply chain
Partnership with NGOs, Harmony House and Dubai Cares
Social
Transparent supply chain
Fair wages
Quality of life (ensuring that basic needs are met and fostering a good quality of life for all members)